In this verse the word buddhi-yogam is very significant. We may remember that in the Second Chapter the Lord, instructing Arjuna, said that He had spoken to him of many things and that He would instruct him in the way of buddhi-yoga. Now buddhi-yoga is explained. Buddhi-yoga itself is action in Krishna consciousness; that is the highest intelligence. Buddhi means intelligence, and yoga means mystic activities or mystic elevation. When one tries to go back home, back to Godhead, and takes fully to Krishna consciousness in devotional service, his action is called buddhi yoga. In other words, buddhi-yoga is the process by which one gets out of the entanglement of this material world. The ultimate goal of progress is Krishna. People do not know this; therefore the association of devotees and a bona fide spiritual master are important. One should know that the goal is Krishna, and when the goal is assigned, then the path is slowly but progressively traversed, and the ultimate goal is achieved.
Q. If Krishna is all powerful and wants us to come back to Him, then why does He not simply do it?
A. The answer to your question, which you have asked is a very fundamental one, rests on the understanding of the living entity’s free will.
Because there is free will, the living entity can choose to misuse his/her free will.
When this choice of misuse of free will is exercised by the living entity, the Lord may sanction it. But the punishment is also there along with the sanctioning, so that the living entity learns the lesson that misuse of free will, will not bring happiness. If you look on the other side of the question, ‘Why is it that God does not restrict our free will so that we cannot misuse it?’, then you have a situation where love is also not voluntary but forced.
That is not love, that is something else. For there to be real love for God, there must also be the opportunity for free will, including the misuse of free will.