Q. What is the reason to put tilakam? And why devotees in ISKCON put it so long till the nose? I am working in office so how can i apply it?
A. Tilak is a traditional mark to identify devotees of Krishna. It is made with a sacred clay from a holy place in India. It is worn to remind the wearer and everyone else that, the body is a temple and within the body resides the individual soul and the Supreme Soul, Krishna.
The `U’ represents the Lotus feet of lord Krishna. The mark below represents Tulasi leaf. This is the beautiful ancient Gaudiya Vaisnava tradition and an ornament of a devotee. If one cannot put a tilak due to circumstances one can use water and chant the mantra. This should do.