The materially absorbed conditioned soul can be cured by Krishna consciousness as set forth here in the Gita. This process is generally known as yajna, or activities (sacrifices) simply meant for the satisfaction of Vishnu, or Krishna. The more the activities of the material world are performed in Krishna consciousness, or for Vishnu only, the more the atmosphere becomes spiritualized by complete absorption. The word brahma (Brahman) means “spiritual.” The Lord is spiritual, and the rays of His transcendental body are called brahmajyoti, His spiritual effulgence. Everything that exists is situated in that brahmajyoti, but when the jyoti is covered by illusion (maya) or sense gratification, it is called material. This material veil can be removed at once by Krishna consciousness; thus the offering for the sake of Krishna consciousness, the consuming agent of such an offering or contribution, the process of consumption, the contributor, and the result are — all combined together — Brahman, or the Absolute Truth. The Absolute Truth covered by maya is called matter. Matter dovetailed for the cause of the Absolute Truth regains its spiritual quality. Krishna consciousness is the process of converting the illusory consciousness into Brahman, or the Supreme
There are two ways to progress. Those who are materialists have no interest in transcendence; therefore they are more interested in material advancement by economic development, or in promotion to the higher planets by appropriate work. When one takes to the path of transcendence, one has to cease all material activities and sacrifice all forms of so-called material happiness. If the aspiring transcendentalist fails, then he apparently loses both ways; in other words, he can enjoy neither material happiness nor spiritual success. He has no position; he is like a riven cloud. A cloud in the sky sometimes deviates from a small cloud and joins a big one. But if it cannot join a big one, then it is blown away by the wind and becomes a nonentity in the vast sky. The brahmanah pathi is the path of transcendental realization through knowing oneself to be spiritual in essence, part and parcel of the Supreme Lord, who is manifested as Brahman, Paramatma and Bhagavan. Lord Sri Krishna is the fullest manifestation of the Supreme Absolute Truth, and therefore one who is surrendered to the Supreme Person is a successful transcendentalist.